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Facebook’s Global Business Marketing Team was tasked with producing educational content for struggling small businesses. As Creative Producer on the team, I pushed for a story-driven approach where the product was woven in naturally to a personal storyline in a way that was both educational and inspirational. Below is the first of 5 episodes produced in both horizontal and vertical formats.
Lead Producer: Kevin Gordon
Creative Lead: Tom Baird
Art Director: Vanessa Lee
Production Partner: Strike Anywhere Films